The campaign for the all-electric compact car EQA isn’t just the launch of a new vehicle: It’s the first touch of a global brand campaign under the new luxury positioning for the electric sub-brand Mercedes-EQ.
For this project we collaborated with photographer Cédric Viollet, who shot the talents for all images. The environment and cars are created in full CGI in cooperation with recom cgi Berlin. The EQA campaign is characterized by a purple colour and an overall mirror theme, which is shown in all assets.
